100 psychological and behavioral economy effects that can help you in business and online marketing

Omer Lewinsohn

Omer Lewinsohn

  1. Anchoring effect
  2. availability heuristic
  3. prospect theory
  4. loss aversion
  5. framing effect
  6. sunk cost fallacy
  7. overconfidence bias
  8. endowment effect
  9. mental accounting
  10. status quo bias
  11. self-serving bias
  12. confirmation bias
  13. framing effect
  14. gambler’s fallacy
  15. representativeness heuristic
  16. overgeneralization
  17. sunk cost fallacy
  18. attentional bias
  19. optimism bias
  20. overoptimism
  21. inattentional blindness
  22. self-fulfilling prophecies
  23. saliency bias
  24. choice overload
  25. reactance
  26. herd behavior
  27. principle-agent problem
  28. bounded rationality
  29. over-extension
  30. attribution bias
  1. actor-observer bias
  2. affect heuristic
  3. anchoring and adjustment heuristic
  4. attentional narrowing
  5. attitude polarization
  6. availability cascade
  7. base rate fallacy
  8. beauty premium
  9. belief bias
  10. choice-supportive bias
  11. clustering illusion
  12. cognitive dissonance
  13. contrast effect
  14. curiosity gap
  15. decoy effect
  16. default effect
  17. decision fatigue
  18. disjunction fallacy
  19. distance effect
  20. effort justification
  21. Ellsberg paradox
  22. endowment effect
  23. escalation of commitment
  24. expectancy effect
  25. expertise bias
  26. fairness bias
  27. fundamental attribution error
  28. framing effect
  29. functional fixedness
  30. Gambler’s fallacy
  31. ego depletion
  32. group polarization
  33. halo effect
  34. heuristics
  35. hikikomori
  36. horizontal allegiance
  37. hyperbolic discounting
  38. in-group bias
  39. information bias
  40. introspection illusion
  41. irrational escalation
  42. law of small numbers
  43. leveling and sharpening
  44. library effect
  45. loss aversion
  46. magic bullet theory
  47. malingering
  48. mere exposure effect
  49. misattribution
  50. moral credential effect
  51. negativity bias
  52. normalcy bias
  53. observer-expectancy effect
  54. Ovsiankina effect
  55. overgeneralization
  56. overoptimism
  57. overconfidence effect
  58. pessimism bias
  59. plan continuation bias
  60. planning fallacy
  61. post-purchase rationalization
  62. preference reversal
  63. primacy effect
  64. projection bias
  65. prosocial behavior
  66. psychological reactance
  67. reactance
  68. recency effect
  69. representativeness heuristic
  70. self-fulfilling prophecy
Omer Lewinsohn

Omer Lewinsohn

online entrepreneur with a passion for understanding the why behind human behavior in the digital world.