The power of behavioral economy and neuromarketing is like a nuclear weapon – if it’s in the wrong hands it can lead to catastrophe. 

Therefore, I don’t wish or want to work with some industries and personas that don’t reflect my moral standards.

That’s why I don’t work with the following industries:

And, I won’t work with the following people:

If you are not sure if you are included in one of the above categories you are probably not a good fit for me. No grey areas.