Emotional marketing is one of the most fascinating areas of marketing. Yes, sometimes the use of emotional marketing techniques can have cruel implications, but if
Many business-savvy persons use the concept of marketing psychology on their customers to get them to buy more products. Have you ever wondered why you
Neuromarketing uses information from neuroscience technology to make decisions on creating and serving advertising campaigns to consumers. It has quickly evolved to become a sophisticated
The anchoring effect is a cognitive bias that occurs when an individual relies too heavily on the first piece of information offered (the “anchor”) when
The availability heuristic is a mental shortcut that people use to make judgments about the likelihood of an event based on the ease with which
Prospect theory is a well-known concept in marketing and business that explains how people make decisions. It was developed by Daniel Kahneman and Amos Tversky
Loss aversion bias is a prominent psychological phenomenon that drives individuals to prefer avoiding losses over acquiring gains. It is a crucial concept in the
The mental accounting effect refers to a cognitive bias where individuals categorize and treat money differently based on the source, purpose, or context of the