What Is Neuromarketing and How Do Smart Marketers Use It?
Neuromarketing uses information from neuroscience technology to make decisions on creating and serving advertising campaigns to consumers. It has quickly evolved to become a sophisticated tool accessible to marketing professionals to create campaigns that have an extraordinary impact. Let’s unpack this powerful fusion of two data-heavy industries to understand what it is and how smart […]
Marketing Psychology + 10 Psychological Tricks & Tactics
Many business-savvy persons use the concept of marketing psychology on their customers to get them to buy more products. Have you ever wondered why you keep going back to the same store even when there are many others? Why are you never satisfied with the same product from another store apart from the one you […]
Emotional Marketing in a digital world- Definitive guide
Emotional marketing is one of the most fascinating areas of marketing. Yes, sometimes the use of emotional marketing techniques can have cruel implications, but if you know where to stop (some politicians for example don’t know) you can use the most basic human vulnerability for your business or political campaign benefits. What is Emotional Marketing? […]